Mr. Adwin Lai, an experienced guitarist and guitar teacher, found the L.Luthier guitar in year 2009, with a vision to provide local guitar lovers with high quality guitars that make every penny paid counts. Luthier was defined as the master maker of fine strings instruments such as violin, guitar and so forth. By the naming of brand, L. Luthier pledged to never deviate from the quality that they have promised for the sake of better margin.
The company’s unique selling point of quality assurance can be seen through their standard operation procedure (SOP) of quality control method in monitoring and checking every single guitar from RM300 to RM4000. This is to ensure that the guitar delivered to customers is in perfect condition. In order to stick to their vision, the company is clear that they would commit to heighten customer satisfaction and services rather than simply focusing on the marketing activities. Alongside with that value, word of mouth is believed to be their best marketing strategy.
Since its establishment, L.Luthier has expanded at a rapid pace and becomes a main competitor in the market of this musical instrument, standing side by side with the other guitar brands. They supply acoustic guitars as well as classical guitars which are both manufactured in China. On top of that, they also provide full range of accessories like strings, classical and pop guitar scores, capo, drum sticks, tuner and so forth.
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The company’s unique selling point of quality assurance can be seen through their standard operation procedure (SOP) of quality control method in monitoring and checking every single guitar from RM300 to RM4000. This is to ensure that the guitar delivered to customers is in perfect condition. In order to stick to their vision, the company is clear that they would commit to heighten customer satisfaction and services rather than simply focusing on the marketing activities. Alongside with that value, word of mouth is believed to be their best marketing strategy.
Since its establishment, L.Luthier has expanded at a rapid pace and becomes a main competitor in the market of this musical instrument, standing side by side with the other guitar brands. They supply acoustic guitars as well as classical guitars which are both manufactured in China. On top of that, they also provide full range of accessories like strings, classical and pop guitar scores, capo, drum sticks, tuner and so forth.
